Save is overhauling its web platform to boost performance and customer satisfaction.
The company offers its users a network of over 220 sales outlets in France. In addition to its repair business, Save has also become a major player in the sale of refurbished smartphones.
Save's web platform is the main point of entry for users. For example, users can select their phone model, specify the type of repair required and view nearby retail outlets to send their smartphone by post. The status of their repair can then be monitored from their personal space.
However, the company's management felt it was necessary to redesign the site to optimise certain aspects. For example, the page loading time was too long and the team wanted to improve the user experience and the user path to reduce the bounce rate. Finally, the CMS used for publishing content was not instinctive for the administrators.
The Showroomprivé Group (1,200 employees, 657M in sales by 2023) is Europe's No. 2 online events retailer. Showroomprivé entrusted Galadrim with the evaluation of a project focused on the semi-automatic production of their product descriptions. The objective: to develop a GenAI solution enabling the generation of almost 40,000 product descriptions per month, based on the analysis of input data (product photos and attributes), while ensuring compliance with business rules specific to each brand or product type.
During the technical audit phase, Galadrim's teams examined Showroomprivé's operational and technical requirements. On-site interviews with the teams, a study of historical data and feasibility tests enabled us to define the functional specifications of the solution to be developed, as well as its technical architecture.
The solution is now deployed and used on a daily basis by the customer's teams. It relies on state-of-the-art generative models such as Open AI's GPT-4o, to generate product descriptions that operators simply have to validate. As a result, operator time per description has been cut by a factor of 5, while maintaining total control over the production process. The solution won a prize in the e-commerce category of the Ifop Group's Top AI Awards (photo).
