Develop the product your users really need with our Product Discovery methodology

Our Product Discovery approach enables you to explore your users' needs, identify their key issues and design effective solutions.

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Our skills

Product Discovery enables us to work with you to build the best product for your customers, and to prepare its development as effectively as possible.

User segmentation

We define detailed personas and segment your users into specific groups. This segmentation enables us to precisely target their needs and behaviors, and tailor solutions to meet the expectations of each segment in the best possible way.

User interviews

Les interviews utilisateurs nous permettent de récolter des données qualitatives & quantitatives. Elles sont le meilleur outil pour percevoir les émotions et les sentiments des utilisateurs cibles. Elles sont menées en milieu de projet pour enrichir les personas et identifier les problèmes prioritaires qu'il faut résoudre. Intégrées dans la méthodologie Lean UX, elles offrent des insights rapides pour tester et valider les hypothèses de manière itérative et ajuster les solutions proposées en fonction des retours utilisateurs.

Data analysis

We analyze the information gathered from interviews and other research to identify key trends and insights. This analysis transforms raw data into actionable insights, enabling us to better understand user behavior and expectations in order to guide strategic decisions. Inspired by Lean Startup methodology, this approach focuses on measurement and learning to iterate on the product and adjust strategy based on measurable results.

Process mapping

We create user-journey maps and empathy maps to visualize user journeys. These tools help identify friction points and uncover opportunities for improvement, ensuring a better user experience at every stage of their interaction with your product or service.

Prioritizing problems

We evaluate and prioritize identified problems according to their impact and frequency. This prioritization is essential to focus efforts on the most critical issues, ensuring that resources are used efficiently to maximize the project's added value. In particular, these resources must respond to your users'"Jobs to be done".

Roadmap creation

We draw up detailed product roadmaps to plan the implementation of solutions. By defining clear milestones and realistic deadlines, we ensure efficient and organized execution, facilitating communication and alignment between stakeholders throughout the project. Drawing on Marty Cagan's "Inspired" principles, we ensure that the roadmap reflects a clear product vision, strategic priorities and adaptability to market feedback and change.

Our customized Product Discovery methodology

Notre Product Discovery se fonde sur les 2 grands principes du double diamond. Elle s'intègre parfaitement avec l'état d'avancement de votre projet.

01.

Identify the problem to be solved

The discovery phase starts with identifying the problem to be solved. We understand the market and its users by conducting in-depth research. This enables us to segment key users and prepare targeted interviews to gather qualitative and quantitative data. These insights are essential for documenting users' processes and pain points, and determining the most critical issues to address.

02.

Identify the solution and plan implementation

Once the problems have been identified, we explore and evaluate potential solutions. We prioritize solutions according to their return on investment (ROI) to ensure maximum efficiency. Finally, we prepare a detailed roadmap for implementation, defining clear milestones and realistic deadlines, ensuring a smooth transition to the development and implementation phase.

Cette méthodologie de Product Discovery s'imbrique parfaitement dans notre offre globale Product Discovery - UX/UI design - Delivery et vous permet de construire un produit de A à Z !

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