Develop the product your users really need with our Product Discovery methodology

We define detailed personas and segment your users into specific groups. This segmentation enables us to precisely target their needs and behaviors, and tailor solutions to meet the expectations of each segment in the best possible way.

User interviews enable us to gather qualitative & quantitative data. They are the best tool for perceiving the emotions and feelings of target users. They are conducted mid-project to enrich personas and identify priority issues that need to be resolved. Integrated into the Lean UX methodology, they provide rapid insights for iteratively testing and validating hypotheses, and adjusting proposed solutions according to user feedback.

We analyze the information gathered from interviews and other research to identify key trends and insights. This analysis transforms raw data into actionable insights, enabling us to better understand user behavior and expectations in order to guide strategic decisions. Inspired by Lean Startup methodology, this approach focuses on measurement and learning to iterate on the product and adjust strategy based on measurable results.

We create user-journey maps and empathy maps to visualize user journeys. These tools help identify friction points and uncover opportunities for improvement, ensuring a better user experience at every stage of their interaction with your product or service.

We evaluate and prioritize identified problems according to their impact and frequency. This prioritization is essential to focus efforts on the most critical issues, ensuring that resources are used efficiently to maximize the project's added value. In particular, these resources must respond to your users'"Jobs to be done".

We draw up detailed product roadmaps to plan the implementation of solutions. By defining clear milestones and realistic deadlines, we ensure efficient and organized execution, facilitating communication and alignment between stakeholders throughout the project. Drawing on Marty Cagan's "Inspired" principles, we ensure that the roadmap reflects a clear product vision, strategic priorities and adaptability to market feedback and change.