Generative AI refers to computer programs designed to generate text, images, video or code. Generative AIs form a new market, with the rapid development of two main types of use:
- Direct uses: Generative AIs are being integrated into consumer applications, such as OpenAI's ChatGPT app, which has reached 300 million users worldwide in just two years.
- Integrated uses: Generative AIs are also used as technological building blocks integrated into professional software solutions. They can be used to automate repetitive or complex tasks such as report writing, automatic document summarization or computer code generation. These integrations enable companies to improve their productivity.